When a business is at a starting stage, it needs to stay afloat and bring in investors to step foot in the market. An exhibition or a trade show is an excellent opportunity for new businesses to showcase their business model and products.
It is also a great opportunity for old or existing businesses when they are bringing something new to the market and need exposure and marketing for it. However, not all businesses can succeed while using exhibition stands, as they end up making a lot of mistakes.
Top 6 Exhibition Stand Mistakes That You Must Avoid
It does not matter if there is a big blunder or a small minute mistake; a tiny thing can tip the scales in your favor and also against you. Hence it is always good to go to an exhibition with foolproof planning and avoid the below-mentioned mistakes:
1. Not Planning Well
Planning is an essential part of any business venture. Whether it is promoting a strategy or coming up in an exhibition. There are a lot of activities going on when you are presenting your brand at an exhibition, from answering queries to giving presentations and product demos.
For acing any exhibition, you need to plan everything well. You will have to prepare for all possible scenarios. Failing to do so can cause a lot of confusion in front of the attendees, and they will eventually lose interest.
2. Cutting Cost
Having a budget and working under it is great until you are inching more toward cost-cutting. Cutting costs for small miscellaneous things is okay, but it is not a good idea to cut costs for important stuff like products, banners, modes of communication, etc.
Cutting costs will lower the quality in all aspects and, therefore, will impact how the overall performance and the outcome of your exhibition presentation.
3. Selecting The Wrong Trade Show
Every exhibition has a theme or a market segment that needs to be addressed. Addressing and your presenting your brand in the wrong marketplace can put the negative side of the attendees.
Majorly the attendees will not be interested as it does not provide them with what they are looking for. Hence, make sure to conduct thorough research before planning your next move.
4. Going Overboard With Graphics
Using graphics is a great thing. However, it is important to know when to stop. Going over the board with graphics of your exhibition stall design will rather make it look cluttered and messy.
Too many graphics will repel the attendees, and they might not might it tasteful to take an interest and know further about the brand.
5. Keeping The Exhibition Stand Dull
Everything is great when done in balance. The same goes for the decor and lights and graphics at the exhibition stand too. Since there are so many exhibition stands, it is not feasible for attendees to visit all the stalls.
Hence, if your stand is dull, the chances of attendees coming to your stall be reduced. This happens will because they will find it uninteresting and feel that you have not put in enough effort.
6. Not Training The Staff Sufficiently
An exhibition stall needs to have people who can guide them if they have any queries or they want to take the business ahead with your brand. In cases like these, the person guiding them must have adequate knowledge about all the things.
Not having trained people will put a dent in your brand image. However, what impacts a brand more is that there is staff, but it is not trained enough. In such a case, attendees are not confident in dealing with your brand, and you can lose customers and investors too.
Ensure High Footfall With Creative Exhibition Stalls By Cognitio Exhibitions & Interiors
An exhibition is a chance to put your best foot forward and introduce your brand to the masses. We at Cognitio Exhibitions & Interiors understand what an impact a great exhibition stand can make and what the things that need to be avoided are. Hence, you can put your trust in us when it comes to boosting the audience at your exhibition stall. We provide end-to-end solutions in terms of planning where the stand should be to what techniques are to be deployed to get maximum attention. Connect to us today if you want your exhibition stall to excel in the next trade show.